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Who we are

Fashion democracy

A British Designer Swimwear brand to make you feel good, look great and stand out from the crowd. At Jag London, our mission is to offer high quality, perfectly fitting swimwear that makes you look stylish & feel confident. Our collection of timeless modern classics has been constructed to sculpt, flatter and enhance your silhouette, time after time. We use the latest sportswear technology and cutting edge fabric that boasts both firm shaping power & high resistance to chlorine , suntan creams and oils; meaning our swimwear stands out for its superior functionality as well as its superior style. We take time over each design to sample and tweak it until we are 100% happy, no matter how long it takes. What’s more, we are only prepared to use the best quality fabric around. That means every piece in our collection has been designed to perfection & features high quality stitching, precision fitting and superior durability. Designed in London, and shown off across the world, our collection is perfect for the modern, stylish woman who wants practicality and poise. It features modern elegant cuts, stunning patterns, chic colours and styles for all body shapes with lots and lots of added extras for the perfect figure flattering fit: * tummy control *removable straps *adjustable ties on bottoms and tops *supportive cups with built in size adjustability * reversible pieces for a 2 in one look * flat and heat-treated hardware *body contouring for the perfect silhouette. Each piece is supremely comfortable and all styles are available on a mix and match basis so everyone can choose the exact look and combination of sizes to perfectly fit their figure. We also offer a beautiful ‘mini me’ range – the dream for every little girl who wants to look like her elegant stylish mummy. Jag London swimwear really does stand out from the crowd… and so will you – wear after wear.

Reasons to Shop with us

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Designed in London

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@jaglondon_beachwear