JAG London is a designer swimwear brand that has been created by Jag Lehal to make you feel good and look great!
From the very start of the brand's inception, the small but perfectly formed collection has been developed and constructed to hug, flatter and enhance the silhouette, and give you confidence from resort to beach.

Our first launch introduced the St Tropez collection, a stunning black and white set of swimwear that brings elegance, glamour and luxury to life.
Coupled with the St Tropez range is the Maya Bay collection, a gorgeously playful set using a fun and playful print inspired by the Thai resort. The Maya Bay collection spills over into the perfectly formed children's swimwear range, designed for looking cool while playing on the beach.

All of our designer swimwear is timeless, with clean lines, playful patterns and gorgeous fabrics aimed to suit all body types. Our pieces are a must-have for the seasoned traveller.
Whether you choose our one-piece swimsuit, or a beautifully patterned bikini, you will stand out from the crowd in our designer swimwear range.