British swimwear, hand made with the best Italian high quality soft fabrics. Swimwear that lasts wear after wear.

Jag London ST LUCIA


Taking its inspiration from the natural beauty, volcanic beaches and gorgeous waterfalls that reigns across the country. With abundant, unspoilt natural landscapes, our geometric pattern represents the gorgeous views, rocky terrain, untouched areas and pristine beaches that St Lucia has to offer. Incorporating a beautiful colour-way and stunning print.



Our stunning St Tropez collection was inspired by the elegant glamour of the French Riviera. All pieces in this designer swimwear range have been crafted to make you feel classy and elegant.

Jag London Maya Bay


The gorgeous Maya Bay collection by jag London is inspired by the beautiful beaches and crystal clear seas of the Thai resort, encompassing fun and playfulness in a light and exciting pattern.

New Arrivals


JAG London is a designer swimwear brand that has been created by Jag Lehal to make you feel good and look great!

From the very start of the brand's inception, the small but perfectly formed collection has been developed and constructed to hug, flatter and enhance your silhouette, and give you confidence from resort to beach.

Our first launch introduced the St Tropez collection, a stunning black and white set of swimwear that brings elegance, glamour and luxury to life.
Coupled with the St Tropez range is the Maya Bay collection, a gorgeously playful set using a fun and playful print inspired by the Thai resort. The Maya Bay collection spills over into the perfectly formed children's swimwear range, designed for looking cool while playing on the beach.

Our newest launch introduces deep blues and rich greys in bold block colours and striking geometric prints. The Santorini and St Lucia collections are stunning examples of designer swimwear bringing forward some of the most popular designs from the original ranges along with some eye catching new ones.

All of our designer swimwear is timeless, with clean lines, playful patterns and the highest quality fabrics aimed to suit all body types. Our pieces are a must-have for the seasoned traveller.
Whether you choose our one-piece swimsuit, a beautifully patterned bikini or our amazing bandeau range, you will stand out from the crowd in our designer swimwear collection.

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