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Jag London Luxury designer bikinis


We craft our designer bikinis to flatter your silhouette, create gorgeous outlines and provide the ultimate comfort and support for you. We use the most luxurious fabrics and styles to ensure you look glamorous from resort to beach.

Jag London one-piece swimsuit


Our one-piece designer swimsuit is the perfect addition to your holiday. Created with the perfect fit, support and design in mind. For elegance, glamour and luxury, JAG London is the ultimate destination for designer swimwear..



Little girls love to be like their mums so we have created a gorgeous mini me collection. Girls designer bikinis and girls designer swimwear all aimed to let them play in comfort and style..


JAG London - Standout Swimwear

A British designer swimwear brand to make you feel good, look great and stand out from the crowd. At Jag London our mission is to offer high quality, perfectly fitting swimwear that makes you look stylish & feel confident. Our collection of timeless modern classics has been constructed to sculpt, flatter and enhance your silhouette, time after time.
We use the latest sportswear technology and cutting edge fabric that boasts both firm shaping power & high resistance to chlorine, suntan creams and oils; meaning our swimwear stands out for its superior functionality as well as its superior style.
We take time over each design to sample and tweak it until we are 100% happy, no matter how long it takes. What’s more, we are only prepared to use the best quality fabric around. That means every piece in our collection has been designed to perfection & features high quality stitching, precision fitting and superior durability.
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