About Our Brand

The Jag London swimwear brand was started from a need to design and make swimwear that fit perfectly and gave women body confidence, a feeling of glamour and a taste of luxury.


All of our swimwear has been crafted and designed with women in mind to ensure comfort, a gorgeous silhouette and a striking look. Using only the highest quality fabrics and unique cuts and patterns, the JAG London brand brings something different to the swimwear market. Our colour ways are inspired by the gorgeous places our founder Jag Lehal has visited and loved including the stunning St Tropez and Santorini. Our bold block colours and striking patterns appear across all of our collection. 


From halter swimsuits with tummy control, unique wrap bikinis through to reversible bikinis that allow you to customise your style, Jag London has something for everyone. 


To complete your look, we also worked hard to create a small selection of beach accessories including bags and hats that are perfect for trips to the beach or days lounging by the pool. 


Benefit from free delivery on all items, and although we’re sure you’re going to love your new Jag London Swimwear, if there are any issues, we also do free returns. 


To provide that bit extra for our customers, in 2019 we are launching a VIP Concierge service for those customers in London who need luxurious swimwear! 

Jag London | Designer swimwear and luxury resort wear